Building products for the enterprise: product management in enterprise software, blair...
Описание
If you’re new to software product management or just want to learn more about
it, there’s plenty of advice available―but most of it is geared toward
consumer products. Creating high-quality software for the enterprise involves
a much different set of challenges. In this practical book, two expert product
managers provide straightforward guidance for people looking to join the
thriving enterprise market.
Authors Blair Reeves and Benjamin Gaines explain critical differences between
enterprise and consumer products, and deliver strategies for overcoming
challenges when building for the enterprise. You’ll learn how to cultivate
knowledge of your organization, the products you build, and the industry you
serve.
Explore why:
Identifying customer vs user problems is an enterprise project manager’s main
challenge
Effective collaboration requires in-depth knowledge of the organization
Analyzing data is key to understanding why users buy and retain your product
Having experience in the industry you’re building products for is valuable
Product longevity depends on knowing where the industry is headed
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