Ux strategy: product strategy techniques for devising innovative digital solutions 2nd...
Описание
User experience (UX) strategy lies at the intersection of UX design and
business strategy, but until now, there hasn't been an easy-to-apply framework
for executing it. This hands-on guide introduces lightweight product strategy
tools and techniques to help you and your team devise innovative digital
solutions that people want. Author Jaime Levy shows UX/UI designers, product
managers, entrepreneurs, and aspiring strategists simple to advanced methods
that can be applied right away. You'll gain valuable perspective through
business cases and historical context. This second edition includes new real-
world examples, updated techniques, and a chapter on conducting qualitative
online user research.
- Define value propositions and validate target users through provisional personas and customer discovery techniques
- Explore marketplace opportunities by conducting competitive research and analysis
- Design experiments using rapid prototypes that are focused on the business model
- Conduct online user research to gain valuable insights quickly on any budget
- Test business ideas and validate marketing channels by running online advertising and landing page campaigns
Також купити книгу UX Strategy: Product Strategy Techniques for Devising
Innovative Digital Solutions 2nd Edition, Jaime Levy можливо по посиланню:
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