Ux research: practical techniques for designing better products, brad nunnally, david farkas
Описание
One key responsibility of product designers and UX practitioners is to conduct
formal and informal research to clarify design decisions and business needs.
But there’s often mystery around product research, with the feeling that you
need to be a research Zen master to gather anything useful. Fact is, anyone
can conduct product research. With this quick reference guide, you’ll learn a
common language and set of tools to help you carry out research in an informed
and productive manner.
This book contains four sections, including a brief introduction to UX
research, planning and preparation, facilitating research, and analysis and
reporting. Each chapter includes a short exercise so you can quickly apply
what you’ve learned.
Learn what it takes to ask good research questions
Know when to use quantitative and qualitative research methods
Explore the logistics and details of coordinating a research session
Use softer skills to make research seem natural to participants
Learn tools and approaches to uncover meaning in your raw data
Communicate your findings with a framework and structure
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