Lean analytics: use data to build a better startup faster, alistair croll, benjamin yoskovitz
Описание
Marc Andreesen once said that "markets that don't exist don't care how smart
you are." Whether you're a startup founder trying to disrupt an industry, or
an intrapreneur trying to provoke change from within, your biggest risk is
building something nobody wants.
Lean Analytics can help. By measuring and analyzing as you grow, you can
validate whether a problem is real, find the right customers, and decide what
to build, how to monetize it, and how to spread the word. Focusing on the One
Metric That Matters to your business
right now
gives you the focus you need to move ahead--and the discipline to know when to
change course.
Written by Alistair Croll (Coradiant, CloudOps, Startupfest) and Ben Yoskovitz
(Year One Labs, GoInstant), the book lays out practical, proven steps to take
your startup from initial idea to product/market fit and beyond. Packed with
over 30 case studies, and based on a year of interviews with over a hundred
founders and investors, the book is an invaluable, practical guide for Lean
Startup practitioners everywhere.
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