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Design for how people think: using brain science to build better products, john whalen

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Описание

Описание Книга Design for How People Think: Using Brain Science to Build
Better Products. 1st Ed. John Whalen (english) 9781491985458

User experience doesn't happen on a screen; it happens in the mind, and the
experience is multidimensional and multisensory. This practical book will help
you uncover critical insights about how your customers think so you can create
products or services with an exceptional experience. Corporate leaders,
marketers, product owners, and designers will learn how cognitive processes
from different brain regions form what we perceive as a singular experience.
Author John Whalen shows you how anyone on your team can conduct "contextual
interviews" to unlock insights. You'll then learn how to apply that knowledge
to design brilliant experiences for your customers. Learn about the "six
minds" of user experience and how each contributes to the perception of a
singular experience Find out how your team-without any specialized training in
psychology-can uncover critical insights about your customers' conscious and
unconscious processes Learn how to immediately apply what you've learned to
improve your products and services Explore practical examples of how the
Fortune 100 used this system to build highly successful experiences

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