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(coloured) laws of ux: using psychology to design better products & services, jon yablonski

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Описание

An understanding of psychology—specifically the psychology behind how users
behave and interact with digital interfaces—is perhaps the single most
valuable nondesign skill a designer can have. The most elegant design can fail
if it forces users to conform to the design rather than working within the
"blueprint" of how humans perceive and process the world around them. This
practical guide explains how you can apply key principles in psychology to
build products and experiences that are more intuitive and human-centered.
Author Jon Yablonski deconstructs familiar apps and experiences to provide
clear examples of how UX designers can build experiences that adapt to how
users perceive and process digital interfaces. You’ll learn:

- How aesthetically pleasing design creates positive responses
- The principles from psychology most useful for designers
- How these psychology principles relate to UX heuristics
- Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
- Ethical implications of using psychology in design
- A framework for applying these principles

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