Product research rules: nine foundational rules for product teams to run accurate...
Описание
Digital product research doesn't have to be difficult, take a long time, or
cost a lot of money. Nor should it be a job solely for scientists or expert
researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and
Michael Connors demonstrate how your entire team can conduct effective product
research within a couple of weeks--easily, cheaply, and without compromising
quality.
Drawing from decades of experience in product development, the authors lay out
nine simple rules that combine user research, market research, and product
analytics to quickly discover insights and build products customers truly
need.
Recognize and avoid common research pitfalls
Switch to the insight-making mindset that underlies all successful research
efforts
Find out how to look at data, formulate the right questions, and pick the
right research method
Learn interview techniques and research skills
Analyze for insights collaboratively while avoiding bias
Inspire action with your insights through powerful presentations and
prototypes
Learn how to involve a wide variety of stakeholders in research, from
developers to executives
Discover how you can make research a habit, not a one-off effort
Також купити книгу Product Research Rules: Nine Foundational Rules for Product
Teams to Run Accurate Research that Delivers Actionable Insight, C. Todd
Lombardo, Aras Bilgen, Michael Connors, more Ви можете по посиланню
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